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About the awards

The World Premix Awards 2021 are now open for entries

The World Premix Awards are the global awards selecting the very best in all internationally recognised styles of premix .

Every entrant receives…
  • A personalized World Premix Awards tasting note
  • Invitation to the World Premix Awards final round tasting in London

    Winners receive…
  • Extensive coverage on World Premix
  • High resolution logos
  • International, regional and national coverage targeting premix consumers and trade buyers
  • Boxed set: inclusion in the World Premix Awards boxed set, featuring the winners
  • Point of sale materials including: stickers and collarets with your award in corporate collars
  • All country and world winners are featured in the annual Best Spirits publication

    Medals, Certificates and Trophies receive…
  • Medal, certificate and logo pack
  • Country certificate and logo pack
  • World Style certificate and logo pack
  • World’s Best Trophies, certificate and logo pack

    Taste categories

    Cocktail part made

    add Mixer

    add Spirit


    Classic Cocktail




    Old Fashioned

    Spirit and Mixer

    Gin &

    Gin is the base of these premixes

    Rum &

    Rum is the base of the premix

    Whisky &

    Whisky (including Bourbon) is the base of the premix

    Vodka &

    Vodka is the base of the premix

    Other Spirit &

    Any other spirit base apart from Gin, Rum, Whisky and Vodka


    Contemporary Cocktail
    Speciality Cocktail

    Design categories

    Label design
    This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. The pack will be judged on the overall design and quality of materials, print, decoration and application.
    This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place.
    Travel retail exclusive
    Packaging created specifically for sale in the duty-free / travel retail market
    Limited edition
    This category applies to pack designs where the number produced was limited, such as for a special production, occasion or season.
    Redesign / relaunch
    This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2019. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
    New launch
    Packaging for a new product launched after February 1, 2019.
    Range design
    This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand.
    Bottle Design
    The overall design of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings or direct printed elements as well as visual appeal.

    The judging process


    The taste judging is held in three rounds.

    Round 1
    Each premix is tasted in its relevant style to identify and select the style winners. Judges making up the World Premix Awards panel include international, leading journalists, specialist drinks retailers and industry experts.

    Round 2
    Style winners are tasted against each other to identify the ‘Best’ premix in each category.

    Round 3
    The ‘Best’ premix in each category are then tasted against each other one last time to select the World’s Best premix . Judges at this stage include those in Round 1 and 2 to whom are added a panel of leading distillers and experts from the premix industry.

    All DESIGN judging is conducted by a panel of leading international design experts.

    Please send 6 bottles. If you have entered only in design, please only send 2 bottles.


    For any enquiries regarding your shipments, please contact Anita Ujszaszi


    Entry fees

     1 entry2 entries3 entries4+ entries
    Taste & Design£245 + VAT each£235 + VAT each£225 + VAT each£215 + VAT each
    Design£169 + VAT each£164 + VAT each£159 + VAT each£154 + VAT each
    Taste or Design£169 + VAT each£164 + VAT each£159 + VAT each£154 + VAT each
    Taste & Design€315 each€305 each€295 each€285 each
    Design€210 each€205 each€200 each€195 each
    Taste or Design€210 each€205 each€200 each€195 each
    Taste & Design$410 each$395 each$380 each$365 each
    Design$280 each$270 each$260 each$250 each
    Taste or Design$280 each$270 each$260 each$250 each
    Canadian Dollar
    Taste & Design$460 each$445 each$430 each$415 each
    Design$320 each$310 each$300 each$290 each
    Taste or Design$320 each$310 each$300 each$290 each

    Terms & conditions

  • All entries must be made only by the closing date listed.
  • Entries are only accepted on a completed online entry form with the appropriate entry fee.
  • If an entry is withdrawn after completion of the entry (payment has been made) or
    disqualified, the entry fee will be returned subject to an administration charge of 50% of the
    entry fee. Products will be retained by the Organiser.
  • If you are shipping your entries yourself, please ensure that all customs, clearance and any
    associated costs have been paid. If these are not paid, the World Gin Awards can either not
    accept the entries or will have to invoice any costs occurred, including a £25.00 administration
  • The judges’ decision on all matters is final.
  • The Organisers may, at their discretion, refuse to accept an entry.
  • The Organisers may alter the closing date for the awards, place an entry in the most
    appropriate style, rule that an entry may not compete or is ineligible to compete, or alter the
    date, time or place on or at which the awards are scheduled to take place.
  • The Chair of Judges has the power to disqualify any entry not deemed as meeting the entry
  • These rules are governed by the laws of the UK.
  • Please note: bottles will not be returned. Our policy on unreturned bottles is as follows:
    o Opened bottles may be poured at trade and consumer events to promote the
    individual brand
    o Closed bottles may be distributed to individual charities on a case by basis, or
    presented for auction, all proceeds going to charity
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